Strategy, measurement and storytelling
Shaping and advancing impact strategies, destination development, and regenerative outcomes
Businesses and Destinations
Measurement-based sustainability strategies, implementation planning, and storytelling to help tourism businesses and destinations respond to climate change, strengthen resilience, and deliver regenerative outcomes.
I help organizations move from intention to action by combining clear strategy, credible measurement, and practical implementation plans, grounded in best practices and tailored to the realities of tourism operations and destinations.
Regenerative Tourism Strategy Development
I support tourism businesses and destinations in developing practical, customized regenerative tourism and climate strategies, delivered through clear roadmaps or frameworks. Each strategy reflects your unique context and goals, informed by baseline measurement (such as GHG inventories or impact assessments) and a deep understanding of proven regenerative tourism approaches and case studies from across the sector.
The result is a clear set of priorities that support decision-making, investment planning, and long-term stewardship.
Measurement and Reporting Tools
Effective measurement is essential for knowing where to focus effort and for making credible, verifiable sustainability claims. I help organizations design impact measurement and reporting frameworks that align with strategy, select meaningful indicators, establish baselines, and track progress over time.
My work draws on experience in waste diversion analysis, greenhouse gas accounting aligned with ISO 14064 and the GHG Protocol, and the development of practical, industry-relevant metrics that support transparency and accountability.
Implementation Plan and Storytelling
I help clients move from strategy to action through prioritized implementation plans that focus on achievable steps with measurable impact. This allows organizations to take action at a pace that fits their capacity while clearly demonstrating progress.
I also support organizations in telling their regenerative tourism story, using data and outcomes to communicate progress to stakeholders, partners, and visitors. This includes crafting narratives that connect sustainability action to place, purpose, and experience, and contributing to broader storytelling through platforms such as The Travel Climate blog.
DMOs, Regions and Governments
For larger and more complex projects, Robin collaborates with Louise Browne Associates to deliver robust destination management services for destinations of all sizes, worldwide.
Louise Browne Associates is a team of independent strategists specializing in co-creating destination development, experience development and sustainable tourism frameworks and plans.
The Louise Browne Associates Team
Where projects are complex, the team can bring innovative strategic insight and a regenerative lens to the management of destinations of all sizes, worldwide. Members hold robust and complementary expertise, skills and experience in all areas of destination management including sustainability, destination & experience development, recreation planning, interpretive planning, tourism research & analytics, and facilitated engagement. We work with people in diverse communities across Canada to create long term tourism plans that enable places to thrive, communities to prosper, and local culture to be respected and celebrated.
Bilingual and International
Our team provides services fluently in both French and English, and has a presence and relationships in British Columbia, Quebec, France, Ireland, and the UK.
Robin Poirier
Principal, Poirier Impact Solutions
Robin brings over 15 years of combined experience in destination development, tourism, and sustainability across public, private, and non-profit sectors. She helps organizations, businesses and destinations connect strategy, measurement, implementation, and storytelling to move from ambition to action on regenerative tourism. Her work supports practical decision-making, measurable outcomes, and long-term stewardship of places and communities.
Why work with Poirier Impact Solutions
Diverse Tourism Expertise
- Supports destinations in designing and delivering destination stewardship and regenerative tourism initiatives, drawing on experience leading province-wide programming for Destination BC’s award-winning BC Tourism Climate Resiliency Initiative.
- Brings deep, practical understanding of the visitor economy through leadership with a leading Canadian tour operator, aligning itinerary design, sales, and knowledge of experiences across Canada.
- Advises on sustainable sourcing and food-related tourism experiences, informed by consulting experience working with restaurants and chefs across Canada.
- Experience working with funding organizations on economic development projects in remote First Nations communities in British Columbia, where tourism was a leading sector.
Skilled Sustainability Consultant and Analyst
- Helps organizations design and implement sustainability strategies grounded in credible data, including waste reduction, circular systems, and performance measurement aligned with recognized standards.
- Brings senior-level experience in waste and recycling consulting, supporting businesses across Canada with diversion analysis, reporting, and goal-setting based on established EPA and industry frameworks.
- Advises on sustainable sourcing and eco-certification programs, drawing on national experience with Ocean Wise Sustainable Seafood to help organizations make responsible procurement decisions.
- Contributes local government insight through service on the City of Maple Ridge Climate Advisory Committee, supporting community-level climate action and resilience planning.
- Formally trained in Greenhouse Gas Accounting and Reporting through the University of Toronto, aligned with ISO 14064 standards and the GHG Protocol, supporting credible emissions measurement and climate-related planning.
Poirier Impact Solutions 